This is What Luxuria Does

We are a luxury tennis travel company specialising in the Côte d'Azur. But that sentence doesn't really explain what it feels like to travel with us — so let us try again.

It is 8:47 on a Tuesday morning in April. You are sitting on the terrace of the Restaurant du Tennis at the Monte-Carlo Country Club, a strong coffee in front of you, the Mediterranean visible through the parasol pines below. The courts are empty, as the official play doesn't start for another two hours, but from somewhere to your left, you can hear the unmistakable sound of a tennis ball being struck at considerable force.

A car has already collected your partner and taken them to a private boat for a morning along the coast. Your children are at a beach club in Beaulieu-sur-Mer with a guide who has been taking children on morning kayaks since before your eldest was born. Your afternoon tickets are in your jacket pocket. Your lunch reservation is made. There is a briefing on your phone, sent last night, telling you exactly which outer court is worth watching at 11am and why.

You have not arranged any of this. You have not checked a single spreadsheet or made a single phone call or spent an evening in a hotel room trying to work out which ticket category gives you access to which courts. You arrived, and everything was ready. That is, in its most essential form, what Luxuria does.

We are a luxury tennis travel company. We have been operating on the Côte d'Azur for over a decade. We specialise in the Rolex Monte-Carlo Masters, the wider Riviera tennis season, and the complete lifestyle experience that the south of France offers to those who come here knowing how to inhabit it. We design bespoke itineraries for individuals, couples, families, and small groups who love the game — and who want the trip to be as extraordinary as the tennis.

What follows is a full account of what that actually means in practice — the services, the access, the process, and the people we design our weeks for. If any of it sounds like the kind of trip you have been meaning to take, the last page tells you how to reach us.

We don't sell tennis tickets with a hotel attached. We design complete experiences for people who love the game and expect more from the world around it.

WHO WE ARE

Built on the Riviera.

Luxuria was founded by people who have been in the tennis business almost all of their lives, and played at the highest levels. They live in the Riviera and realised that the people who understood that the tournament was only part of the story, and that the Côte d'Azur demanded a deeper kind of engagement than most travel companies were offering.

The French Riviera is not a backdrop. It is a place with its own culture, its own rhythm, its own very particular understanding of how life should be lived. The tennis happens to be extraordinary here,  the Monte-Carlo Country Club has been hosting world-class play since 1897, and the Masters 1000 event it hosts each April draws every significant player on the ATP Tour. But the Riviera is also a place of exceptional hotels, remarkable food, old vineyards in the hills above the coast, private sailing waters, hilltop villages that have barely changed in five centuries, and a quality of light that painters have been trying to capture since the nineteenth century.

Luxuria exists at the intersection of all of this. We know the tournament intimately, the courts, the schedule, the tickets, the etiquette, the moments that are worth being present for and the ones that are easy to miss. We also know the Riviera intimately: the hotels we trust, the restaurants worth booking months in advance, the experiences that are available to those who know who to call. We have spent years building the relationships and the knowledge that allow us to design weeks that work at every level, the tennis, the lifestyle, the logistics, without any of the friction that usually comes with trying to do all three at once.

WHAT WE DO — THE ITINERARY

Nothing Off the Shelf.

Luxuria does not sell packages. We design itineraries. The distinction matters, because a package is a fixed product to which a client is attached. An itinerary is a plan built entirely around a specific person, their dates, their interests, their family, their preferences, the things they care about and the things they don't.

The process begins with a conversation. We want to understand who you are as a traveller and as a tennis enthusiast before we suggest anything at all. Are you coming to watch? To play? Both? Is this a first Monte-Carlo experience, or have you been before and want to go deeper? Are you bringing a partner who doesn't play? Children? A group of friends with varying levels of tennis knowledge? How long do you have? What do you want the week to feel like? Would you like to attend other events, such as the F1 Grand Prix? 

From that conversation, we build a first proposal. A hotel chosen for you, not for a general client. Tickets calibrated to what you actually want to see. Restaurant reservations made. Activities designed for every member of your group. A daily structure that gives you what you came for without any of the decisions or the logistics. The proposal is refined until it is exactly right, and then we make it happen.

The Itinerary in Practice

A typical Luxuria week at the Monte-Carlo Masters includes: arrival transfers from Nice Côte d'Azur in a private car; check-in at a hotel we know and trust; a welcome briefing from your dedicated Luxuria contact covering the week's schedule, recommended matches, restaurant confirmations, and anything else you need to know; daily practice court schedules sent each evening; match tickets for your preferred sessions; premium hospitality positions where relevant; restaurant reservations for every evening; activity bookings for partners and children; and a departure transfer at the end of the week.

Within that framework, every element is specific to you. The hotel is the one that suits your group. The tickets are for the courts and sessions that reflect what you want to see. The restaurants are chosen based on what you like to eat. The activities are designed around the ages and interests of whoever is travelling with you. Nothing is standard. Everything is considered.

THE FIRST CONVERSATION  The best place to start is a fifteen-minute call with one of our team. We will ask you questions that might surprise you — not about budget or dates, but about how you want the week to feel, what the best trip you have ever taken was, and what made it that way. That conversation shapes everything that follows.

WHAT WE DO — THE ACCESS

The Tickets Nobody Else Has.

Access is the word that matters most in luxury travel, and it is the area where Luxuria's decade of relationships and presence on the Côte d'Azur delivers something that simply cannot be replicated by a travel company that arrived last year.

Premium Courtside Hospitality

The Monte-Carlo Country Club offers a very small number of premium hospitality positions — courtside tables, private terrace seats, members' area access that are not publicly advertised and are allocated through established relationships with the club. Luxuria has held these allocations for over a decade. We secure courtside hospitality for clients who want the definitive Monte-Carlo experience: a dedicated table, service throughout the day, the best seats in the stadium, and the kind of access to the club that makes the tournament feel like a private occasion rather than a public event.

Final Day Tickets

The Monte-Carlo Masters final is the hardest ticket in Riviera tennis. The stadium is at capacity, the atmosphere is unlike any other day of the tournament, and the seats are gone months before the draw is announced. Luxuria allocates final day positions for every client who wants them, secured at the time of booking, long before anyone else is thinking about the second Sunday in April.

Practice Court Access and Scheduling

The practice facilities at the Monte-Carlo Country Club are open to all ticket holders, but knowing who is practising where and when is what transforms a morning session from a pleasant coincidence into a genuine experience. Luxuria receives the practice schedule each evening and shares it with every client, along with our recommendations for where to be and why. You will never miss a session worth seeing because nobody told you it was happening.

Private Club and Court Access

Beyond the Masters, Luxuria has relationships with private tennis clubs across the Côte d'Azur — from the Monte-Carlo Country Club itself to boutique facilities above Cannes, Antibes and Cap Ferrat — that allow our clients to play on courts that are not available to the general public. If you want to play a morning game on a private clay court above the sea, with a professional coach and no other guests in sight, we can arrange it. We arrange it, regularly, for clients who come to the Riviera wanting both to watch the game and to play it.

Restaurant Reservations

The best tables on the Côte d'Azur require planning months in advance. Louis XV — Alain Ducasse's three-Michelin-star restaurant in the Hôtel de Paris Monte-Carlo — is one of the finest dining experiences in Europe and one of the most difficult to book during Masters week. La Chèvre d'Or in Èze, La Réserve de Beaulieu, Mirazur in Menton: these are not places you call the week before and find a table. Luxuria reserves them as part of every itinerary, at the time of booking, so that your evenings are as considered as your days.

We have spent years building access that cannot be bought — only earned. The relationships, the allocations, the knowledge of who to call and when. That is what a Luxuria client receives, and it is genuinely not available anywhere else.

WHAT WE DO — THE CONCIERGE

The Detail That Makes the Difference.

The word concierge is used freely in luxury travel and means, in many cases, very little. At Luxuria, it means something specific: a named, knowledgeable person who is responsible for your week from the moment you arrive until the moment you leave, and who knows the difference between a detail handled and a detail that has merely been delegated.

Every Luxuria client has a dedicated contact, someone who has been to Monte-Carlo, who knows the club and the courts and the restaurants and the hotels we use, and who is reachable throughout your trip. Not a call centre. Not a generic helpline. A person who knows your itinerary, knows what matters to you, and is in a position to resolve anything that needs resolving before you are even aware it needed resolving.

What the Concierge Actually Does

The daily briefing is the most visible part of the concierge service — the evening message that covers the next day's schedule, recommended matches, weather, any changes to the programme, and anything else you need to know. But the concierge is also the person who noticed, six weeks before your trip, that the restaurant you were booked into on Thursday had a private event and moved your reservation before you knew there was a problem. The person who arranged the surprise bottle of Bandol rosé in your room when they heard it was an anniversary trip. The person who found out which practice court your favourite player would be on at 9am on Wednesday and put it in your briefing without being asked.

This is the concierge service that Luxuria provides. Not reactive  but anticipatory. 

Transfers and Logistics

Every element of movement throughout the week is arranged in advance and handled without friction. Your car from Nice airport is there when you land — not when it arrives. The drive to the club each morning is at the same time, with the same driver, who knows where to drop you and where to collect you. Evening transfers to restaurants and back to the hotel are confirmed in advance. If you want a day trip along the coast to Cannes or a morning drive up to Èze, the car is arranged before you mention it twice.

Logistics, managed well, are invisible. You simply move through the week as if the world has been arranged to accommodate you. That is the intention, and it is what our clients consistently describe as one of the most quietly significant aspects of a Luxuria trip.

The Welcome and the Details

A Luxuria week begins with an arrival briefing — a conversation, in person or by call, that orients you to the week ahead: the schedule, the key moments, the logistics, any questions answered. In your hotel room, you will find a printed itinerary for the week, your match tickets, and a small selection of things we know you will want — a guide to the club, a note on the morning's practice schedule, and usually something that reflects a conversation we had weeks earlier when you mentioned, almost in passing, that you had been meaning to try a particular wine or visit a particular village.

The details matter. They are what the week is made of.

WHO WE DESIGN FOR

The Luxuria Client.

We are sometimes asked whether Luxuria is for serious tennis people or for people who love the lifestyle of the Riviera. The answer, always, is that our best clients are people for whom the distinction doesn't exist. The tennis and the lifestyle are not separate things. They are the same experience, at the same level, in the same extraordinary place.

But beyond that, here is a more specific picture of the people we design weeks for — because the best itineraries come from understanding exactly who is travelling.

The Tennis Enthusiast Who Wants More

You love the game. You follow the tour, you know the rankings, you have strong opinions about clay court specialists and whether the current generation will ever produce another player who can genuinely challenge on all surfaces. You have watched the Monte-Carlo Masters on television and you want to be there. You want the right tickets, in the right seats, for the right matches. And when the tennis is done for the day, you want the rest of the trip to be as considered as the sport. That is exactly what Luxuria designs.

The Couple — One Player, One Partner

One of you plays tennis seriously, has done so for twenty years, and has wanted to come to Monte-Carlo for as long as they can remember. The other one is supportive, loves the Riviera, and would like the week to be wonderful for both of them rather than a compromise for one. Luxuria designs weeks where both people have a genuinely extraordinary experience — the tennis player has the best possible access to the tournament, and their partner has a week of sailing, wine tasting, spa days and long lunches that requires no apology to anyone.

The Group

A group of friends, a corporate hospitality occasion, a milestone birthday, a celebration that deserves a setting commensurate with its significance. Luxuria has designed weeks for groups of four and groups of twenty-four, for stag parties (with tennis) and for corporate partners who wanted an incentive that none of their clients had ever experienced before. The group dynamic changes the itinerary, but the principle is the same: every person in the group has a wonderful time, and the experience is handled with the same care as an individual booking.

The First-Timer

You have never been to a live tennis tournament. You have never been to Monaco. You are not entirely sure what a Masters 1000 event is or why it is different from a Grand Slam. You just know that the pictures look extraordinary, someone told you it was worth going, and you want to do it properly. Luxuria is very good at first-timers. We explain everything that needs explaining, we make no assumptions about prior knowledge, and we design an experience that is genuinely accessible without being in any way reduced. First-timers consistently tell us it is the best trip they have ever taken. Most of them come back the following year.

The Returning Client

You have been to Monte-Carlo before — perhaps with us, perhaps independently — and you want to go deeper. You know the main court, you know the restaurant, you want the practice courts and the outer court matches and the evening sessions and the access that goes beyond the standard experience. Luxuria's returning client programme is built around exactly this: each year, we design something different, something that builds on what you already know, and takes you somewhere in the tournament and the Riviera experience that you haven't yet been.

Our clients are not a type. They are people who share a conviction that the best experiences in life are the ones designed with real care and real knowledge — and who have decided that tennis on the Côte d'Azur is worth doing properly.

BEYOND THE MASTERS

A Full Season on the Riviera.

The Rolex Monte-Carlo Masters is the heart of what Luxuria does, but it is not the limit of it. The Côte d'Azur tennis season runs from March to October, and the Riviera offers an extraordinary depth of experience at every point in the calendar.

The Spring Season

April is the jewel of the Riviera calendar, and the Masters is its centrepiece. But the weeks on either side of the tournament are worth designing around too. The Aesthetic and Anti-Aging Medicine World Congress in late March brings a sophisticated international crowd to Monaco and makes for an excellent start to a longer Riviera stay. The Monaco Historic Grand Prix in late April — vintage racing on the same streets used for Formula One — is one of the great motorsport occasions. The Monaco E-Prix in May adds a futuristic counterpoint to the historic racing. And Top Marques, the world's most exclusive supercar show, fills the Grimaldi Forum in early May. A spring season designed around all of these is a very full and very extraordinary few weeks.

Playing Tennis on the Riviera

Luxuria designs playing itineraries as well as watching ones. If you want to improve your game while experiencing the Riviera, we arrange coaching at exceptional facilities such as the Mougins Tennis Academy near Cannes, private clay courts above Cap Ferrat, morning sessions at clubs along the coast from Nice to Menton. A week of daily coaching, well-chosen accommodation, and great food is one of the most satisfying tennis trips available, and the Côte d'Azur does it better than anywhere in the world.

Beyond the Courts

The Riviera is more than its tennis, and Luxuria knows how to use all of it. Private sailing along the coast. Wine tasting at Provençal domaines in the hills above Toulon. Art and architecture tours through the hilltop villages. Spa days at properties that have been refining their hospitality for a hundred years. The Riviera has six distinct destination characters — Nice, Cap Ferrat, Antibes, Cannes, Èze, Menton — and each one offers something different. Luxuria knows all of them well enough to put together weeks that use the whole coast, not just the familiar stretch between Monaco and Nice.

THE FULL RIVIERA  Ask us about our extended season packages — two or three weeks that combine the Masters with a broader Côte d'Azur experience, designed so that the tennis is the anchor and the Riviera is the world it sits inside. These are, by the consistent verdict of the clients who take them, the finest trips we design.

BEGIN THE CONVERSATION

The Best Trips Start with

a Single Conversation.

If anything in this piece has sounded like the kind of trip you have been meaning to take — or the kind of company you have been looking for — the next step is simple. Get in touch. Tell us who you are, when you want to travel, and what you want the week to feel like. We will take it from there.

We do not have a standard package to sell you. We have a decade of experience, a network of relationships, and a genuine belief that tennis on the Côte d'Azur, experienced properly, is one of the finest things available to a person who loves sport and loves the good life in equal measure. If that sounds like you, we would very much like to design your week.

Tell us what you want. We will build something extraordinary around it.